My name is
Cortney St Clair
I walked by the mirror and as a caught my reflection I thought to myself “…who are you?!”
and in that moment, I made a decision that would change my life forever.
It was May 2020, and I was a mom of three, comfortably settled into leggings and t-shirts for over five years—because who has time for anything else? I had a closet full of beautiful clothes, yet they were all hanging there waiting for “one day”—the day I’d have fabulous places to go, people to see, and things to do.
But here’s the thing: that day was never going to arrive on its own. If I wanted to become the woman who had it all—a beautiful family, a thriving business, and a lifestyle to match—I needed to step into her shoes now… literally.
That’s when I decided to do an experiment: for one year, I would wear all the beautiful clothes I’d been saving for “one day” and show up as the woman I desired to be. It wasn’t just about fashion—it was about embodying her presence, power, and potential. Day by day, I started noticing shifts—not just in the mirror, but in my reality.
And here’s what happened in that year: I paid off my student loan in full, completed dream renovations at our home and cottage, indulged in lifestyle upgrades like luxury handbags and travel, and, most importantly, I experienced deeper connections with my partner and children, newfound confidence, and an overflow of abundance.
This experiment changed my life. Now, I live in fabulous clothes that reflect the elevated version of me, and I continue to refine my style as I grow and accomplish my goals—because I am the woman who has it all.
And you get to have it all, too.
That’s why I created my signature ICON Style Method. I combine intentional style with subconscious reprogramming, transforming my clients’ confidence and charisma by aligning their external image with their desired success. The result? Unstoppable women who step into their main character energy and become the go-to industry icons they were meant to be.
Whether it’s doubling revenues, securing dream contracts, or simply waking up every day feeling “lit the F up” by what they see in the mirror—my clients experience transformations that change not just how they look, but how they live.
I believe that when a woman looks in the mirror and sees herself as the woman she’s always wanted to be, she unlocks an unmatched level of power and magnetism.
So, if you’re ready to become that woman—the one who turns heads, owns the room, and has it all—I’m here to help you get there.
Because you deserve it, too.
the foundational values
My work is built upon
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Both for me and for you.
I cannot effectively guide you through this journey if I haven't gone first.
I cannot speak about the power of style and image while creating an impact without showing you the possibilities through my own actions.
My message cannot be to show up with intention and as an embodiment of your higher self, if I am not an example of mine.
My methods always come from a place of personal experience. I know they work because I have thoroughly implemented them in my own life, and I can guide you on how you can replicate or modify them for yours.
You can trust that when I show up, I’m not just showing up for fun (although I am having it) But I’m showing up with intention, I’m using the methods I teach to step into the energy to serve you as my personal best to create the biggest possible impact for you.
This is also what you learn how to do when we work together.
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Again, both for me and for you.
I don’t want it to have to feel hard to show up with intention or as an embodiment of my best self and my brand.
I don’t want it to have to feel like I’m trying and forcing myself each day to step into my next level woman.
I just want to simply BE her.I value simplicity and ease.
I don’t desire for anything in my life to use more time, energy or effort than required.
And I know you desire that too.
You don’t want to have to walk into your closet each morning and have it feel like work.
Decision fatigue is REAL.
Thats why I created the Embody & Elevate Style Method. It creates a masculine support system that allows you to show up and just BE who you desire to be.
Like having a recipe in a well stocked and organized kitchen.Like having templates for emails, sales pages and instagram graphics.
So you aren’t starting from scratch each morning unless you CHOOSE to.
It becomes plug and play. Grab & go.
It becomes SIMPLE & EASY!
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The work that I do around image and style is for every woman.
Style is not exclusive to any particular physical feature but is available to everyone.
Because style is a skill, and skills can be learned and developed.
All body types and shapes are covered in my programs that address this area of style.
All colour types are covered in my programs that address this realm of style.
My price points range from FREE to multiple 4 figures.
My goal is to inspire and educate women to form a healthy and empowering relationship with shipping, her closet and her mirror.
This matters to you because it means that regardless of your shape, size, income level etc… you are welcome here and there is value available to you if you desire it.
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Whatever YOU desire for your style is what I desire for your style.
I love helping woman look in the mirror and see the woman they have always wanted to be looking back at them.
Not the woman society has told them they need to be.
Not the woman other people have asked them to be, or wanted them to be.
But the woman deep down inside longing to make her debut but feels trapped by all the bullshit conditioning.
The powerful woman.
The wild woman.
The woman who is lead by trust and desire.
The co-creator of her reality.
The unapologetic confident woman who takes the life she has and squeezes every last drop of magic she can out out of it.
I don’t care what that looks like.I appreciate the aesthetic of ALL the different types of styles and vibes and truthfully its alot of fun for me to play with vibes different then my own.
There is nothing that excites me more then witnessing a woman boldly step into her individual self expression and powerfully owning her core essence.
Its fucking magical, hypnotic & captivating. -
How do fun and depth become 1 value?
Because I value doing the deep inner work.
Great style starts on the inside and comes to life on the surface level.
Transforming your self image requires diving into the depths of your soul to find the identity you desire and brining her up for air
But I don’t believe that it needs to be so serious.
I believe that the more fun we have, the more we will actually want do the work . Therefore fun = results. Its why I choose style as my method of choice in personal development.
Because fashion is fun.
The little girl that used to play dress-up in her princess dress and her moms high heels and dream of all the wonderful possibilities the future held for her.
We get to let her out to play again.
Only this time the future is now, the shoes fit & the possibilities are hers for the taking.
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I believe luxury to be a vibe, its an energy… a feeling & frequency we can tap into.
It it consciously choosing a level of comfort and pleasure that is not absolutely necessary but wholly desired just because.
Luxurious things and experiences are crafted with time, care and intention in order to elicit feelings of bliss, indulgence and excitement. As a result we view them as high value.
So when we allow ourselves to enjoy luxury regularly, it begins to shift our beliefs around what we are able to do/be/have and enjoy. We begin to tap into the frequency of being a high value woman, and when we start viewing ourselves as such our subconscious will work to prove us right.
We begin to treat ourselves with the same time, care and intention, we become high value women and radiate that energy into the world and we see it mirrored back to us in our relationships and experiences.
I value luxury because I value myself and I see myself as worthy of my desires just because.
& I believe that all women deserve to see themselves as such.
With those things considered, it’s important for you know that all the information I teach and share are presented as guidelines, principles, tools & resources for you to take what feels good to YOU and apply it as YOU desire.
Nothing is ever a rule.
My Before & After
